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| Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There | 
 enlarge | Author: David Viney
Publisher: Nicholas Brealey Publishing
Category: Book
List Price: £14.99
Buy New: £7.36
You Save: £7.63 (51%)
Buy New/Used from £7.36
Avg. Customer Rating:  (13 reviews)
Sales Rank: 414
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.8
Dimensions (in): 9.2 x 6 x 0.9
ISBN: 1857885023
Dewey Decimal Number: 658.872
EAN: 9781857885026
ASIN: 1857885023
Publication Date: March 27, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews: Read 8 more reviews...
 To many abbreviations and rather dry November 27, 2008
2 out of 3 found this review helpful
I think this is an OK but there are to many abbreviations of words and after reading half the book it becomes very dry and uninteresting.(paint drying moments)
I am sure this book would help you move up the google rankings, but from a programmers perspective I believe you can find all you want on googles website and related forums. Think I wasted my money here.
Cheers
 What a good book November 5, 2008
0 out of 1 found this review helpful
This is a really good book - informative and easy to follow and full of useful tips and know-how.
Welcome to the Magic Circle June 21, 2008
17 out of 18 found this review helpful
Search Engine Optimisation has acquired a status which might be regarded similar to that of the magic circle:
It's secretive - only those in the circle really know the tricks
There's an element of magic - SEOs do things we don't understand
It's competitive - we all want to get to the top
It's closed - those within the circle do not disclose all the tricks
They even categorise their tricks as good and bad with the terms "white hat" and "black hat"
Well, in this excellent new book David Viney has let us all into the circle, and what we learn is that it's not magic!
However, I should like to follow that statement by immediately saying that it is plainly not easy either. Also, by the very nature of the fierce competition for the top spots, it will always be competitive, and you will always have to work at it.
What this particular magician sets out for us all here is a structure and a method which we might follow to improve our own success.
The author uses the analogy of cookery; there are ingredients, recipes to follow - and I would add, a great deal of time needed to be spent in the kitchen!!
You will be surprised to learn the breadth of things that you will need to do to be in with a competitive chance. The book covers the many factors that contribute to your ultimate success. I was surprised at just how many areas contribute to a site becoming successful, in 240 pages David Viney covers a lot of ground.
The title is so clever; Step 1 in David's plan focuses on finding the "phrases that pay", and sure enough, the title of his book is of course just one such example - nicely wraps-up in a phrase what the book is all about AND is what we are all searching for!
As other reviewers have written here, the book strikes an excellent balance in readability, suitable for reading and use by other professional SEOs and equally works very well for the novice.
The seven step procedure does categorise the areas of focus well, and does give a guide to chronology, but it's not his intention that you should remain in a step until you have done everything you possibly can, more that you need to do a wide number of things, and that over the longer period you will need to track back and forth through the steps and re-visit activities.
The book does a great job of illustrating the size of the market, the strength and importance of Google in that market, and the potential prizes available to the top of page one winners.
"Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. Being outside the top 20 is like having a corner store on the very outskirts of town."
You should buy and read this book before building your website, probably even before naming you business. The tips within it on subjects such as targetting a niche, phrases that pay, finding and targeting keywords, domain names, hosting locations, etc. are all key considerations in the choices you should make in the very early days.
But there's no need to worry if you are already well into the life of your business and your website, there is plenty within this book for all to heed and follow.
I would strongly recommend the book to anybody interested in getting their website "to the top on Google", you will learn a great deal, and will be able to take action based upon the guidance within the book.
However, go into this exercise with the awareness that it is a long game. You may read the book in just a few hours, but you will need to work persistently at your website's optimisation continuously to reach the top and stay there .........The prizes are Great. It is fiercely competitive. The web is continuously evolving. Your competitors will read this book too.
This is probably the best book on this subject that you can buy.
Take the first step, buy and read the book.
Then keep it next to your computer, keep dipping into it, follow its recommendations.
Then, be prepared to buy an updated version or follow-up next year, with more and new recommendations for you to implement!
The Mother of all SEO Books June 16, 2008
4 out of 4 found this review helpful
I want to keep this short and sweet as copywriting is not my strong point. If you are looking for a book that spells out the key issues on SEO in an order that actually makes logical sense - then this is the book for you. Rather than a book full of information (although it is very informative) - its best used a step-by-step tool to any SEO project. I can understand why one of the reviewers read it twice.
I had purchased SEO for Dummies but that was really a 'bits n pieces' kind of book and left me unguided. This book follows a chronological path and makes you stick to it.
I shall be using it on every SEO project from now on.
5/5
Buy IT! BUY IT! May 19, 2008
5 out of 6 found this review helpful
I have read this book from cover to cover TWICE!!! Then I bought my collegue a copy for his birthday so he wouldn't keep taking mine!!
This is full of practical knowledge to get you up and going and also a great reference book for the more knowledgable. BUY IT NOW!!! You wont be dissapointed!!
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